customer avatar worksheet designed by digital marketing consultant Shannon Bain Digital

Learn how to identify, attract, convert and retain your ideal clients using this FREE Customer Avatar Worksheet

Your customer avatars will inform EVERYTHING you do from a marketing perspective…if you want to see any results, that is.

Only once you’ve put yourself into your customer’s shoes can you create products, offers, and messages that appeal to them.

If you have a business and simply aren’t getting the results that you want from your marketing OR, you are starting a business, this is the single most effective exercise you can do to 10X your chance of success.

It may seem like you don’t have time to do your customer research because you’re so busy chasing sales…but I’m here to tell you that you don’t have time to NOT do your customer research.

This work is the basis of how you will grow your business both today and in the future.

You’ll understand exactly:


WHO you are looking to target


WHAT separates them in the market


HOW they are unique


WHERE you can connect with them

Download Your FREE Customer Avatar Worksheet!

 Everything you need to identify your target market & create your customer avatars! PLUS a bonus Customer Avatar workshop for a limited time!

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Gain Complete Clarity On Your Target Market’s Pain Points & Problems

Knowing who your ideal customer avatar is more than just knowing where they live and how old they are.

Business is all about solving problems, so by understanding the exact challenges & pain points they have, you can know exactly how to


Communicate how your business can help them


Tailor new products & offers specific to their needs


Provide high value information to your audience


Know exactly who you are serving


Position yourself as an expert in your industry

And, you’ll no longer:


Use 'guess work' in your content strategy


Spin the wheels on your marketing

The best part is, that you will finally be able to effortlessly connect with the customers who truly need you, and will pay top $$ for your services.


 But, the only way to do this, is by completing target market research & clear customer avatars…. that’s why you need this 14-page Customer Avatar Worksheet!

customer personas are a part of this free customer avatar worksheet
customer personas are a part of this free customer avatar worksheet
customer personas are a part of this free customer avatar worksheet

Download Your FREE Customer Avatar Worksheet!

Everything you need to identify your target market & create your customer avatars! PLUS a bonus Customer Avatar workshop for a limited time!

Marketing by
Shannon sitting next to a window with her laptop

Hi, I’m Shannon

Marketing Coach and Owner of digital marketing agency, Shannon Bain Digital.

started as a freelance web designer in 2020 and now help other new and aspiring (or struggling) service providers go from burnt out to booked out using marketing systems and simple strategies that attract, engage, convert and retain dream clients online.

Since launching my business, I have connected with hundreds of entrepreneurs to assist in starting and scaling their businesses, and cannot wait to help you super-charge your results without feeling salesy or working more than you need to.

This resource you are about to download is THE most important step you can take in systemising your business as it provides the foundations we need to develop frameworks for elevating yout service-based business and connect and convert clients easier than ever. 


Jen Fraser

An amazing experience with Shannon developing this website for my startup business Thula by Jen.
She is professional, so knowledgeable and incredibly personable. Thank you Shannon!!

Samantha Moormann

When I first came to see Shannon, I wasn’t exactly sure of what I wanted in a website.⁠
I knew I wanted one but I had no idea what I wanted from it. Shannon asked me all the right questions, she got me thinking about what it was that I was passionate about, who would be my target audience and worked with me on creating a website and developing my unique selling points.⁠⁠
Shannon has produced a website that is more beautiful than what I could have ever imagined. I am so thankful for the dedication and care she puts into both myself as her client but also the products she produces.⁠⁠
I now have a website that I am proud to direct my clients to and that is all thanks to you.” ⁠

Lachie Stuart

Working with Shannon has been game changing. I have been working with business & marketing coaches for the past 3 years and she went above and beyond. She listened to exactly what I wanted and delivered while also sharing a few things that I needed. I wish I found her 3 years ago. She would have saved me so much mental stress and helped me gain clarity around the direction and marketing message for my business. If you want someone who takes the time to understand you and is equally as invested for. She is your girl.

Daniel Evans

If anyone is looking to update there websites or even create a new one I would totally recommend Shannon from Shannon Bain Digital. Very easy process and very sufficient with her work great communication and really easy to deal with. 

What she created for myself was beyond what I could ever imagine, the feedback for my walkabout warriors website has been incredible. My work has increased due to my amazing website, so give her a call a follow you won’t be disappointed.

Linda Magson

Working with Shannon has refreshed my energy and vision for my business. Shannon is passionate about helping her clients and their businesses to thrive and succeed, and worked hard to make this happen for me. She has a professional streamlined, process that delivers a high quality product on target.

The result is a beautiful, integrated, sophisticated and highly functional website that will perform a lot of the business processes for me, instead of the other way around. It is my pleasure to recommend Shannon as an expert in project management, website design and build, SEO and marketing.

I am 100% happy with my new website, which is beautiful, amazing and powerful. Thank you Shannon! Linda Magson, Sydney Online Counselling and Coaching.