Get Found By Your Ideal Clients via Google Search or YouTube.
Google offers paid advertisements which appear in search results on google.com with the use of Google Ads.
By identifying what your target market is searching for, we can bid on certain keywords and phrases which will put you at the top of the search results.
You only pay for ‘clicks’ which means the traffic you pay for is coming from the people who are searching for your products/services.
Reach Thousands of Potential Customers Instantly
Facebook Ads are a fantastic way to get your product/service in front of the right audience in order to create more brand awareness, generate more leads or increase sales.
Ads can be appear across multiple placements, to several audiences with different objectives based on the target audience level of awareness and your unique goals.
Frequently Asked Questions
There is a lot to take in when you are looking to start advertising online. So here are some questions that often come up, that may assist in providing more clarity for you.
What is the difference between SEO and Google Ads?
SEO and Google Ads both refer to optimising your ability to be found via the Google Search Network. SEO, which stands for ‘Search Engine Optimisation’ is a free traffic strategy which aims to increase your organic search results by working to align your site with Google’s algorithm. Google Ads is where you bid against competitors to be at the top of relevant search terms. While both are useful, the difference is that Google Ads can provide results faster and easier (if your budget allows for it).
HOW LONG WILL IT TAKE TO SEE RESULTS?
This depends on your account history, offers, target market and goals for the campaign. We first need to establish clear KPI’s in order to track performance and will continue to optimise based on the results and data collected once our campaigns are live. Some clients may see some results within hours, whereas others may take a few weeks before we begin to make traction.
How Much Should I Budget For Ad Spend?
Before we begin, we will sit down and map out your CPL (Cost Per Lead), CPA (Cost Per Acquisition), CLV (Customer Lifetime Value) and expected ROI (Return on Investment) based on your funnel, expected CPC (Cost Per Click) and conversion rates. This will give us an idea about how much we would need to spend in order to generate a return. This is simply an estimate based on the data, so we tend to recommend starting with something you are comfortable with while we test different strategies and start to scale up from there.
Which is better? Google Ads of Facebook Ads?
Neither is better than the other, as they both utilise different advertising principles. While both aim to generate leads or sales into your business, Facebook Ads is based on an interruptive style of marketing whereas Google Ads is more intension based. The best option will also depend on who your target market is, your goals and what your business offers.