Facebook and Google

Google Ads

Get Found By Your Ideal Clients via Google Search or YouTube.

Google offers paid advertisements which appear in search results on google.com with the use of Google Ads.

By identifying what your target market is searching for, we can bid on certain keywords and phrases which will put you at the top of the search results.

You only pay for ‘clicks’ which means the traffic you pay for is coming from the people who are searching for your products/services. 

Facebook Ads

Reach Thousands of Potential Customers Instantly 

Facebook Ads are a fantastic way to get your product/service in front of the right audience in order to create more brand awareness, generate more leads or increase sales.

Ads can be appear across multiple placements, to several audiences with different objectives based on the target audience level of awareness and your unique goals.


Jen Fraser

An amazing experience with Shannon developing this website for my startup business Thula by Jen.
She is professional, so knowledgeable and incredibly personable. Thank you Shannon!!

Samantha Moormann

When I first came to see Shannon, I wasn’t exactly sure of what I wanted in a website.⁠
I knew I wanted one but I had no idea what I wanted from it. Shannon asked me all the right questions, she got me thinking about what it was that I was passionate about, who would be my target audience and worked with me on creating a website and developing my unique selling points.⁠⁠
Shannon has produced a website that is more beautiful than what I could have ever imagined. I am so thankful for the dedication and care she puts into both myself as her client but also the products she produces.⁠⁠
I now have a website that I am proud to direct my clients to and that is all thanks to you.” ⁠

Lachie Stuart

Working with Shannon has been game changing. I have been working with business & marketing coaches for the past 3 years and she went above and beyond. She listened to exactly what I wanted and delivered while also sharing a few things that I needed. I wish I found her 3 years ago. She would have saved me so much mental stress and helped me gain clarity around the direction and marketing message for my business. If you want someone who takes the time to understand you and is equally as invested for. She is your girl.

Daniel Evans

If anyone is looking to update there websites or even create a new one I would totally recommend Shannon from Shannon Bain Digital. Very easy process and very sufficient with her work great communication and really easy to deal with. 

What she created for myself was beyond what I could ever imagine, the feedback for my walkabout warriors website has been incredible. My work has increased due to my amazing website, so give her a call a follow you won’t be disappointed.

Linda Magson

Working with Shannon has refreshed my energy and vision for my business. Shannon is passionate about helping her clients and their businesses to thrive and succeed, and worked hard to make this happen for me. She has a professional streamlined, process that delivers a high quality product on target.

The result is a beautiful, integrated, sophisticated and highly functional website that will perform a lot of the business processes for me, instead of the other way around. It is my pleasure to recommend Shannon as an expert in project management, website design and build, SEO and marketing.

I am 100% happy with my new website, which is beautiful, amazing and powerful. Thank you Shannon! Linda Magson, Sydney Online Counselling and Coaching.


Over the last month we have worked with Shannon to completely revamp and redesign our website. To say we are pleased with the outcome would be an extreme undersell for the product and service we have received. Shannon Bain Digital has provided incredibly thorough, prompt and professional support and has been brilliant in assisting us with structuring all of our ideas and visions with our online platforms. We recommend Shannon Bain Digital to any and all businesses or individuals seeking support to improve their digital platforms to a level above the rest.

Shannon’s attention to detail, ability to help us create timelines and planning for our future goals in addition to understanding the needs of our business has exceeded our expectations and speaks volumes to her work. We have seen incredible results well so far regarding engagement with our website and exceptional growth in online bookings just from Shannon’s changes to our platform. We are excited for our future working with Shannon Bain Digital!

Frequently Asked Questions

There is a lot to take in when you are looking to start advertising online. So here are some questions that often come up, that may assist in providing more clarity for you.


What is the difference between SEO and Google Ads?

SEO and Google Ads both refer to optimising your ability to be found via the Google Search Network. SEO, which stands for ‘Search Engine Optimisation’ is a free traffic strategy which aims to increase your organic search results by working to align your site with Google’s algorithm. Google Ads is where you bid against competitors to be at the top of relevant search terms. While both are useful, the difference is that Google Ads can provide results faster and easier (if your budget allows for it).



This depends on your account history, offers, target market and goals for the campaign. We first need to establish clear KPI’s in order to track performance and will continue to optimise based on the results and data collected once our campaigns are live. Some clients may see some results within hours, whereas others may take a few weeks before we begin to make traction.


How Much Should I Budget For Ad Spend?

Before we begin, we will sit down and map out your CPL (Cost Per Lead), CPA (Cost Per Acquisition), CLV (Customer Lifetime Value) and expected ROI (Return on Investment) based on your funnel, expected CPC (Cost Per Click) and conversion rates. This will give us an idea about how much we would need to spend in order to generate a return. This is simply an estimate based on the data, so we tend to recommend starting with something you are comfortable with while we test different strategies and start to scale up from there.


Which is better? Google Ads of Facebook Ads?

Neither is better than the other, as they both utilise different advertising principles. While both aim to generate leads or sales into your business, Facebook Ads is based on an interruptive style of marketing whereas Google Ads is more intension based. The best option will also depend on who your target market is, your goals and what your business offers.