The goal of every website floating on the Internet is to draw visitors. But it doesn’t stop at that. If you want to have a 6 figure website that brings revenue for your business, it needs to convert have a way to drive traffic and a way to convert visitors into leads, who will engage with the site, and then into paying customers. It’s not as easy as it sounds. And yet, many websites are successful in creating a business asset that actually drives revenue. What is their secret?
Well, there is no secret. Anyone can make money from their website with the right blueprint. All you need to do is figure out what elements you need to add or modify within your site to appeal to the right audience, get more visitors and convert more of them.
You don’t even need to pay thousands of dollars to make it happen. Just follow these six simple steps and watch your numbers soar!
1. Choose The Right Platform For Your 6 Figure Website
These days, you’ll find plenty of website-building platforms. The plethora of choices can be overwhelming, but anyone who has experience in designing and developing websites can tell you that WordPress is hands down, the best platform you can choose for site longevity and functionality.
While Wix, Squarespace, and Weebly are great for starter websites or hobby sites, over time you will find the ability to scale that site as your business grows will be limited.
Just need to get something up quickly? Use a website builder, but as soon as you can afford to hire a professional WordPress Web Designer, do it. It will elevate your online presence and customer experience which will translate into more profit in your pocket.
If you are serious about making your business a success, WordPress.org is the only option.
2. Optimize Your 6 Figure Website For Conversions
Conversion rate optimisation is key to having a successful website, as you can have the prettiest design, drive all the traffic to it and STILL not get any clients or conversions. Not ideal.
When it comes to the design, it’s important to research your target website visitors. Are the visitors likely to view your site from a laptop or a smartphone? Whichever may be the case, your website needs to be responsive and fit itself in the varying screen sizes so as to ensure a smooth user experience.
For this, you can use test out different layouts, headings, colors, or CTAs through A/B testing to check which works best in addressing and solving visitor concerns and creating a sense of urgency that drives the visitor to take action.
The goal is to make it EASY for your visitors to take action, and be CLEAR on exactly what the action is that you want them to take. For example, I have seen a 5x increase in online bookings on a client’s website by simply adding a call to action button to the home-page banner.
3. Make Your Message Clear & Make It About Your Ideal Client (not you)!
It’s essential that you design your website to make information easily available to the audience. They should be able to find out who you are, what you offer, and why you do it. It’s called the WWW (the who, what and why).
Budget permitting, consider hiring a copywriter who can extract the information and make it appeal to your audience in a way that is clear, concise and consistent. Remember that your website is an asset and that means money-makes-money, the more you invest into your website the more you will get back.
Look at your website from the client’s point of view, what would you think if you arrived on your website? Is it too much about YOU?
Remember that that something as simple as a killer header can actually compel visitors to stay on your website. In this case, avoid any fluff or buzz words; keep your headings concise and to-the-point.
4. Drive Free & Paid Traffic To It
There are three main components of a 6 figure website – the design, how well it converts and how much traffic it gets. Optimizing for SEO is still one of the best ways to drive free traffic to a website. For this, you need to make use of keyword research, create valuable, relevant content and other technical factors that Google ranks for. Create internal links to your content, use high-intent and long-tail keywords within your content and meta descriptions.
Google AdWords, on the other hand, is a great source of paid traffic but the benefits are that the results are quicker. Read more about Google Ads & SEO here.
Paid social media advertising can pay off too if you promote your website content on platforms, like LinkedIn, Facebook and Instagram, but it all depends on the type of visitors you’re targeting.
5. Create a course or paid membership (you can build this directly on WordPress)
Want a 6 figure website? Create a course!
Courses and memberships are both pay-for-access content strategies that can lead to high website engagement and retention as well as revenue.
If your website can offer on-going content along with an interactive community, it can be a great choice to create membership plans that visitors can sign up for on a monthly or yearly basis. The good thing is that if you use WordPress, you can build this directly on your website’s dashboard using LMS (Learning Management Systems such as MemberPress or LearnDash) which makes for an incredible UX (User Experience) for your visitors and members in comparison to having multiple platforms.
6. Update it regularly with relevant content & blog
Consistency is the key to success when it comes to creating a 6 figure website – don’t just set it and forget it! Websites that do not offer relevant content on a regular basis often succumb to stagnancy
This is why you need to use tools like Google Analytics that can give you insights into visitor demographics, popular posts, trending topics, and more from your website as well as your competitors’ – this can tell you which keywords bring in the most traffic, which pages retain your visitors the longest, which pages they exist the most, and so on.
These answers can help you optimize your content and promotional strategies accordingly. You can also use UserTesting.com to gain a full understanding of how visitors view your content and improve it.
Bonus Tips To Creating a 6 Figure Website
- Show your personality: Your website is a virtual representation of you. To appeal to your viewer, you need to introduce yourself – add your picture or point out what makes you unique. In this way, your site will appear interactive and intriguing.
- Consistent branding: Maintain consistent font sizes, colors, and themes through all pages of the site.
- Call to action: A clear and compelling Call-to-Action goes a long way in converting visitors into prospects.
- Include reviews: To provide a form of social proof, you should try adding feedback or testimonials from existing visitors.
- Simplified Menu: An organized navigation menu provides a clear set of directions, making it easier for users to access what they need.
- Free stuff: You can even add free ebooks, cheat sheets, and other small incentives for visitors. No one can say no to these!
When you study some of the most high-converting websites on the internet, you’ll notice that most of them follow a structured approach where they use certain strategies, similar to the ones listed here.
But just because something worked for one website, that doesn’t mean it will work for everyone. On the path to building a 6 figure website you need to test out what works best for your website and proceed accordingly.
Only then will you be able to develop a conversion optimization strategy that brings you 6 figures!